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Lessons from the Field: Branding, Promotions & YouTube

Connect with the community and represent! State your mission and call your audience to action in meaningful ways.


Margaret Snagg on brand continuum development

Creative, fast or affordable. You can only have two at the same time. Think ahead. Start early.


Margaret Snagg on marketing budget management

Ditch the pens and tote bags as promo items. Instead, consider relevant, functional items like paper weights for maps or blueprints for boaters and builders who spend a lot of time outdoors.


Margaret Snagg on brand assets

Sure, it's creative...but if the logo doesn't fit on the side of a pencil as well as it does a billboard, no bueno. Keep it simple.


Margaret Snagg on brand development

YouTube: Experiential Learning

WHAT I LEARNED FROM THE EXPERIENCE

The experiment to start a YouTube channel was a leap of faith in experiential learning: basic equipment required, budgeting, marketing the channel, identifying a niche market, algorithms, data tracking and analysis, attracting subscribers, conversion to monetization...and how to overcome challenges like a rooster's crow. Yeah, it was a lot.

YouTube: Tech Skills We All Need

THE WATER'S FINE

This is my take on technology and how it can help you get to where you've always wanted to be.

YouTube: Our Friend, Al

THE SKINNY ON ALGORITHM

Self-assessment and reflection midway through the process of becoming.

YouTube: Trial by Fire

ALL THAT GLITTERS

Try, try again they said.

It will be an adventure, they said.

It will get easier, they said.

They were right.

Blogging

Netflix Does Archie Comics: The Riverdale Reaction from the Old School Comics Fan

 Riverdale is on that comic book fantasy and then some...never mind they have cell phones but live in the past, this is the new version of Archie Comics. Damn. 

How The Cock Crows

Why is there a rooster crowing in my videos? The story is almost...almost!...ridiculous. As I go on the journey to develop this channel and its branding icons, apparently I have a stowaway and he's not giving up his feature. Fine. If you can't beat'em, join'em! 

Scrabble New Word List 2022 - Word Up!

 Scrabble is my Go-To for game time! The list of new words are now in the 7th Edition of the official Scrabble Dictionary.  
 

The Grenadines

Cricket in Carriacou

One of my besties in Carriacou reminisces on growing up playing cricket, an island favorite.

Bequia is the Most

Pronounced 'beck-way" ... one of my favorite Grenadine Islands.

Osprey With an Attitude

Watch the bird race and win against a speedboat.

The Grenadines

Meet the Captain of Traditional Sailing

Boating on Bequia is second to none.

Hand Made Sloops

Videos made from still images still evoke emotion and movement.

HOW Diverse is Social Media? 25 Options to Facebook, Twitter & LinkedIn [The Usual Suspects]

 If you've had enough of Facebook, Twitter and LinkedIn--wondering what else is out there in the virtual world--this is the video for you! There are niches in social media for the most remote of communities, along with a legion of expertise on tap.  

Marine Environmental Care

Divers help clean up the area surrounding the jetty. Coral hugging is the new tree hugging!

Alan & Lynda

Crossing the channel from Carriacou to Union Island is always a blast.

The Hallers in Carriacou 2012

Dutch tourists enjoying the last vacation they would enjoy with the grandfather.

PIT STOPS ON THE INFORMATION HIGHWAY

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TALONS Consulting, Main Street, Hillsborough, Carricou - Grenada, West Indies

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What are your SDGs?

The 2030 Agenda for Sustainable Development, adopted by all United Nations members in 2015, created 17 world Sustainable Development Goals. They were created with the aim of "peace and prosperity for people and the planet..." – while tackling climate change and working to preserve oceans and forests.


Ask us how your organization can make a commitmet to the future as part of your brand, one SDG at a time.

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