Sustainable Tourism Development Plan for Carriacou & PM

The Plan details approaches, benefits, features and opportunities in two phases:

Preparation and delivery of the Strategic Marketing and Destination Development plan, accompanied by recommendations to the Grenada Tourism Authority (Client).

Implementation by the Consultant of prioritized recommendations as determined by the Grenada Tourism Authority Board of Directors

Carriacou and Petite Martinique form a conceptual gateway through which tourists, travelers, merchants, extended families and seafarers travel on a daily basis.

This campaign creates a visual and invites everyone—including residents of the Sister Isles—to see the strategic location of the virtual archway as a worthwhile and interesting opportunity to explore, experience and enjoy the culture-within-a-culture that exists on Carriacou and Petite Martinique.

There are many activities, programs and projects embedded in the campaign and all require community and stakeholder action. A soft launch of the campaign in the Sister Isles will ready the islands for the full launch by securing advocacy of government and the Grenada Tourism Authority. This is also an ideal time to appeal to the tourism sector to secure GTA membership (which ensures representation and promotional benefits), encouraged by visible improvements and constructive dialogue. The Consultant recommends SMS text messaging, banners, billboards, public service announcements and a limited time reduction in registration rates to drive response.

The marketing and full launch investment of time and expense should be justified by the return on investment (ROI) results reporting of the Soft Launch. Quantified analysis, even at a rudimentary level, should provide enough information and observations to justify any further investments.

The Strategic Marketing and Destination Development Plan for Carriacou & Petite Martinique meets the following responsibilities in Phase I. Components of the campaign elements refer back to these requirements as part of their summaries and details.

“Increasing Competitiveness of Economic Sectors. Competitiveness remains an urgent priority for (CARICOM) and emphasis will continue to be directed towards tourism and the wider services sector, energy and agriculture and the promotion of economic diversification. The Secretariat will support Member States to explore opportunities to harness non-traditional development opportunities such as the digital economy, blue and green economy initiatives, the creative sector as well as other technological and innovative practices towards economic dynamism in Member States.”

In tandem, the Caribbean Sustainable Tourism Policy and Development Framework 2020[5]details seven (7) policy and development framework areas. The PROJECT TO DEVELOP THE NATIONAL STRATEGIC PLAN FOR SUSTAINABLE TOURISM DEVELOPMENT FOR CARRIACOU & PETITE MARTINIQUE will capture Area 3: A Framework for Destination Marketing, Public Relations and Product Development. 

The framework calls for the implementation of United Nations Sustainable Development Goals (UNSDGs or SDGs) 4, 5, 8, 9, 10 and 17 with Grenada excepting SDG-9 (Innovation, Industry and Infrastructure) and SDG-10 (Reduced Inequalities). In their stead, Grenada has opted to focus on SDG-13, SDG-14 and SDG-15 as its primary objectives of sustainable tourism development, although they remain significant sustainable development goals of Government.