Client-focused. Scalable. Global. Woman-owned.
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Client-focused. Scalable. Global. Woman-owned.
Signed in as:
filler@godaddy.com
You already know.
Life is what's happening when you're planning it. Many opportunities for progress present themselves in the most unlikely places, circumstances and random events.
The key is to not dismay small beginnings, unexpected failures or become weary with well doing.
A smooth sea never made a skilled sailor.
There is a lesson in every experience. Embrace and celebrate challenges.
When it's all said and done, you and your organization earn the reputation and demonstrated proof of expertise.
Be in it to win it for the long term.
Reinvest in your efforts.
Calculate!
Ideas without execution are just words. It all begins with thought leadership and ends with delivery.
It's all in the set up. Your strategy should be punctuated with commas, not periods and end points.
Our team of experienced consultants will work with you to develop a solid business strategy that aligns with your goals and objectives. We'll help you identify opportunities for growth and create a plan to achieve success. In consultative mode, check out the guided discussion for a construction company.
The industries we've served is legion in number. Visit our ABOUT page to learn more about how TALONS has engaged with global organizations, both public an private.
TALONS walks into the wind to do the experiential learning for you. The lessons learned are carried forward with each project, program and campaign.
Visit our DISCOVER menu to browse a few portfolio items like instructional design, community engagement assets, social media and e-commerce. There is also a Prezi site with additional portfolio items.
Particularly in the Caribbean context, education is fundamental to sustainable tourism development.
Generations of tourism operators are empowered when they are sensitized to tourism product development and maintenance wen schools, colleges and universities promote their courses to students and researchers at home and abroad.
In the Caribbean, this is a formidable challenge with respect to the traditional and cultural attractions that tourists want to experience. Reliance on informal education, emerging demands for certification and licensing must be considered. The impact of socio-economic circumstances exist in people, places, things...and education.
The Internet of Things (IoT) has transformed the traditional, linear marketing practices into a vertical structure that is driven by real time data, metrics and visitor clicks.
As a result, consumer expectations have changed, therefore any entity is only as strong as its understanding of Google SEO strategies, customized digital marketing and its agility in responding to AB Testing development.
The estrangement between the public and private sectors in the Caribbean is a virtual hurdle when the public sector serves in the capacity of the national concierge.
The bottom line cost and consequences of development cannot be ignored. Some are invisible, yet they're just as impactful.
Beyond tourism products, there are investments that must be made in executing promotional campaigns and collateral, data tracking and reporting.
In promoting a country to foreign companies and investors, there are hidden costs of mass tourism, and the impacts it can have on local host communities. In the Caribbean, the blue economy bears the burden in the Small Island Developing States (SIDS). International agency funding must be applied with the utmost care.
We live in a world of sound bites and digital bytes. Contemporary audiences expect to grasp a concept or idea in three words or less.
As an example, although Twitter doubled its 140-character limit to 280 characters, merely 5 percent of tweets sent by users in a test group were longer than the traditional 140-character limit.
Place and destination branding consultants are now under pressure to encapsulate (in a tag line), promote (in a condensed line or two) and convert (to prove return on investment) in a nanosecond.
The core challenge of branding is to build relations with other countries and promote the country’s cultural and educational products and services.
How to make Less look like More is an important question.
If social media is any indication, competition in the marketplace is not for the faint of heart. Statistics from 2019 show that there are 3.2 billion social media users worldwide, and this number is only growing. That equates to about 42% of the current population. Translation:
In the Caribbean, this speaks directly to the need for island nations to break away from the pack by differentiating their tourism product. In short, to avoid being a Me Too Destination that offers beautiful beaches. This is important with respect to being competitive with destinations that are able to replicate destinations through entertainment and additional attractions.
A great example of this is Las Vegas, Nevada where mega hotels can afford to offset their expenses through games of risk and offer accommodation for as little as US$17/night.
Caribbean states, individually and collectively, are a David facing their Goliath in the tourism industry.
It's often stated that the only thing organizations hate more than the way things are... is change.
For government, change is expensive. Change is political and involves fiscal concerns. Change is slow. Whether confidants, comrades, constituents, change can also be painful for local communities.
In the Caribbean, this is a sliding scale in direct proportion to anything from mitigation to zoning to policy development. There is simply not enough land mass to make a mistake, so the wheels of government turn cautiously, slowly and deliberately. In many respects, this is a good thing--particularly from a fiscal perspective.
Tourism zoning initiatives are often ticklish, particularly with regard to blue economy which is an undisputed staples of the Caribbean tourism diet.
As CARICOM states aspire to develop emerging markets in tourism, there is a need to bring national registries to the fore. A great example of this is health tourism. While there is a welcome mat at the door, so to speak, the absence of a national health registry effectively negates the
efficacy of and investment in clarion calls and funding to support health tourism.
Expediting a commodity or service to market is ideal, preferably without sacrificing affordability and creativity. Time is money.
The sooner you contact TALONS, the better. Preliminary survey and ground work is our key strategy for lowering expenses when a project speeds up and expectations are high.
Advance notice also starts the clock of creative development and you are sure to receive a more thoroughly developed idea.
Return on Investment (ROI) numbers will vary depending upon factors such as industry type, existing resources, investments to date, work flows and strategy.
Sunk Cost Fallacy is an individual or entity's tendency to continue an endeavour once an investment in money, effort, or time has been made...despite evidence the endeavour is failing.
We encourage our clients to avoid the fallacy and avail themselves to bringing their project into focus. We help them salvage what they can and better define project success, even if it means cutting bait.
Creativity is such a nice word until its natural predator shows up. We call it scope creep.
To manage scope creep, we plan creative elements in stages, for specified audience profiles and with organizational characteristics in mind: tone of voice, continuity, relevance and culture.
Scope creep is rehabilitated when we incorporate our client's vision into our master plan.
Growth and metamorphosis of a brand, in stages, can be reinvented through storytelling or other projects within a program. In this way, good ideas can be called into play for optimal times and ideal opportunities.
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TALONS Consulting, Main Street, Hillsborough, Carricou - Grenada, West Indies
CARIBBEAN-BASED. WOMAN-OWNED. CUSTOMER-FOCUSED.
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Professional Profile: www.linkedin.com/in/magsepps
Interactive Digital Portfolio: Prezume
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The 2030 Agenda for Sustainable Development, adopted by all United Nations members in 2015, created 17 world Sustainable Development Goals. They were created with the aim of "peace and prosperity for people and the planet..." – while tackling climate change and working to preserve oceans and forests.
Ask us how your organization can make a commitmet to the future as part of your brand, one SDG at a time.