The only way to do great work is to love what you do.

With data tracking and exploration of "the dark funnel," The Crowther Group will be able to develop strategy. The dark funnel is a term used in marketing to describe the part of a customer's journey that happens outside of a company's tracking and attribution capabilities. It's called "dark" because it's difficult to see and count, and as a result, many marketers ignore it. 

 Lead generation should the bread and butter of marketing and sales for The Crowther Group in the commercial sector. 

For the public sector, response to RFPs and RFQs has its greatest value in public relations, strategic affiliations, active participation and  visibility.

The public views social media as a virtual handshake. Because followers regard The Crowther Group as a person, the company is expected to be responsive--posting and speaking in the first person, collectively.

Each channel should present another facet of The Crowther Group that comprises the whole. 

Search Engine Optimization (SEO) is by it's nature nebulous, with concepts and terminology constantly changing. Old concepts and terminology read as stale and out of touch. Regular reviews of the SEO are a must. Check out an article I wrote on this!

Advertising is no longer as simple as an outbound ad or commercial. It's also inbound, based on the consistent and clear messages that are broadcast. The Crowther Group should be seen in the marketplace as a go-to subject matter expert...not just a service provider.

Branding includes a look, a culture, values and tone of voice. When content is cut to the contours of the audience, there is a foundation and framework for all other marketing activities and events.