Client-focused. Scalable. Global. Woman-owned.
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Client-focused. Scalable. Global. Woman-owned.
Signed in as:
filler@godaddy.com
Steve Jobs
This page has been created to frame and guide a discussion about the vision I would like to bring to The Crowther Group as a Marketing Manager.
Feel free to explore the TALONS website to explore more of my skills, experience and approaches to everything from branding to social media, community engagement to customer education, public relations to presentations--and proposal management.
I look forward to meeting you.
Margaret Snagg
With data tracking and exploration of "the dark funnel," The Crowther Group will be able to develop strategy. The dark funnel is a term used in marketing to describe the part of a customer's journey that happens outside of a company's tracking and attribution capabilities. It's called "dark" because it's difficult to see and count, and as a result, many marketers ignore it.
Lead generation should the bread and butter of marketing and sales for The Crowther Group in the commercial sector.
For the public sector, response to RFPs and RFQs has its greatest value in public relations, strategic affiliations, active participation and visibility.
The public views social media as a virtual handshake. Because followers regard The Crowther Group as a person, the company is expected to be responsive--posting and speaking in the first person, collectively.
Each channel should present another facet of The Crowther Group that comprises the whole.
Search Engine Optimization (SEO) is by it's nature nebulous, with concepts and terminology constantly changing. Old concepts and terminology read as stale and out of touch. Regular reviews of the SEO are a must. Check out an article I wrote on this!
Advertising is no longer as simple as an outbound ad or commercial. It's also inbound, based on the consistent and clear messages that are broadcast. The Crowther Group should be seen in the marketplace as a go-to subject matter expert...not just a service provider.
Branding includes a look, a culture, values and tone of voice. When content is cut to the contours of the audience, there is a foundation and framework for all other marketing activities and events.
Below are a few ideas that can elevate The Crowder Group in terms of public visibility and awareness, keeping in mind I'm on the outside looking in.
Some ideas required little to no financing...just effort. One or two are justified in the return on ivestment (ROI) over time.
By no means exhaustive or prescriptive listat this juncture, the idea is to present a few items from my portfolio in context.
Purpose: Broadcast & amplify.
What’s effective? Stories. Emotive storytelling. Think and act like a publisher.
Purpose: Be reactive. Flex your tone of voice. Share news and views.
What’s effective? Conversational content. Bold opinions. Anything quick and topical.
Purpose: Thought leadership.
What’s effective? Opinions and expertise. Business successes. Trending topics. Teach. Educate. Lead the way.
Purpose: Entertain, educate & inspire.
What’s effective? Personality. Products. Video brings things to life far more than a photo ever could. Capture the attention. Drive brand awareness.
Purpose: Inspire & entertain.
What’s effective? Aspirational and luxury imagery. Knowledge and expertise. Humanise your brand. Reflect your culture. Sell your expertise and unique selling positions.
The importance of delivering projects on time and within budget is at the top of all project lists of requirements. The countdown clock feature on password enabled project pages is a great way to build excitement, post comments and engage the customer for the life of the project.
Converting the project page to a public facing page is a snap, eliminating (1) sensitive information, and (2) duplication of efforts on project profiles and social media.
But what if there's a delay?
Weather, unforeseen events and other obstacles are inevitable. Accountability in progress reports maintains open dialogue and manages anxiety.
DaysDays
HrsHours
MinsMinutes
SecsSeconds
The big day may have come and gone, but keep in touch as we’re always up to something new and exciting.
This is a very basic video created using the same images as above, produced in iMovie on my iPhone. The images were collected from your LinkedIn posts. Opening with your logo and captions that speak to community engagement would send a focused, clear message.
01/13
The ordinary can be extraordinary with a creative twist.
3D printing offers visualization that is second to none when the editorial descriptions don't resonate with opinion leaders. Not always the most affordable option, the investment in 3D modeling should match the value of the opportunity.
You're at an industry conference or event and receive a puzzle piece in the swag bag. The instructions say to come to the Crowther Group booth to help complete the puzzle. Over beverages and snacks, and break time, The Crowther Group is center stage.
Throughout the event, you're sure to return to check on progress...what a way to breakthe monotony of pens trinkets...and build on the LET'S BUILD A PARTNERSHIP campaign.
This video is a great opportunity to use a boiler plate asset to spin the Crowther Construction Group story into a collection of videos about company values. Revisiting the Litmus Test above, on LinkedIn an expert staff member profile comes to mind.
No matter how large or small, and regardless of their industry, all companies can contribute to the SDGs. The UN Global Compact asks companies to first do business responsibly and then pursue opportunities to solve societal challenges through business innovation and collaboration.
This is a coloring book I authored and worked with an illustrator to explain containerized shipping to children.
Fourteen years later and it remains in print today. Not only does the story educate children, it also provides an explanation and insight for parents about what the company does.
In the construction context, this a great way to engage the community through an effort to contribute to the same schools The Crowther Group built.
Cost effective as a downloadable PDF for anyone, Crowther Group emerges as an expert and one to know in North Houston.
My role in marketing communications includes project budgeting, media buying, market research, and forecasting how technology interruption affects return on investment (ROI). At Tropical Shipping, I wrote marketing budgets for 28 offices which included corporate citizenship and disaster management workshop series planning.
In addition to marketing communications and graphic design, I am a hopeless fan of Articulate 360. This sample is the training module I designed for VCU Health in the Revenue Cycle Training Department. To view the lesson, follow the instructions provided...and make sure you type in your name!
To explain changes in the organization to over 600 employees in 28 office locations, a simulcast kickoff event was staged and featured this message from the executive team. I wrote and directed the presentation. The executives appearing had no prior experience in front of the camera in a studio environment so I coached them in rehearsals.
There's much to see here, so feel free to return to this page as you consider me as your next Marketing Manager. I look forward to hearing from you!
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